Graduation Identity

Spec work for the InFocus Film School’s Graphic + Digital Design 2024 graduation ceremony.

Our final project in the InFocus Graphic + Digital Design program was to design a graduation identity for the GR25 cohort, using the InFocus brand guide, and the theme “Dare to Design a Beautiful Future”.

My concept was inspired by the height gained in a hot air balloon. The lightbulb symbolises the ideation and creativity in design, as the heroine creates the clouds around her, moving into the future of her own making.

All elements in the collateral were designed and formatted in Adobe software.

The program guide illustrations tell the story of the student starting out their journey in the beginning, taking off, and gradually moving into their own future throughout the book.

Collateral includes a graduation notebook, Instagram Carousel, and email invitation.